Why are proper News Agencies even talking about it? Lying, blagging, brainwashing, fiction, fantasy & propaganda are millennia old.  Where’s the news in that?  Just as every time the BBC interviews Farage and gives him air(time) the coverage of fake news by the mainstream, credible News Agencies gives fake news credence too.

Then fake gets weirder, that arch creator of myth, legend (mostly about himself) and fake news is bemoaning that the reputable News Agencies (that just so happen to hold Trump to account) are peddling fake news about him.

Is this fake news about fake news about fake news? (The latter otherwise known as Alternative Facts).

And that’s before anyone mentions #lookwhatshappeninglastnightinSweden

What can you do about fake news? You could just ignore it.  Fake news isn’t new, it’s just new propaganda, new brain washing.  Faking it is as old as the hills. The ones you should be out climbing – creating your own real news.

If fake isn’t new, neither is the feeling of being let down by fakes.  Buy a Chinarello off Alibaba don’t be surprised when it turns out not to be the real thing and disintegrates in a cloud of carbon fibre splinters beneath you (as if it never existed in the first place).  If you get your news from Facebook don’t be surprised if it turns out to be fake news or someone else’s propaganda.

In an age of populism where he who shouts loudest and most brashly gets the attention it’s more important that a free, reputable and independent press reports the Facts.  Not the alternative ones.  It’s paramount that the credible News Agencies – I’m looking at you BBC – can be relied on to sift through the debris of truth, debunk fake news, don’t allow it to become powerful or an escape route for denial by the powerful.   Otherwise they’re no better than Murdoch’s news.

Remember if it’s not on Strava.com it didn’t happen.