making everyone happy

making everyone happy

My friend was knocked off her bike Yesterday and ended up in A&E.  It was a classic car/bike accident where a car turning right down a side street cuts through static traffic but doesn’t anticipate the cyclists still riding up the inside. Car/bicycle meet at 90 degrees.

Or was it the cyclist not anticipating a car turning right down a side street cutting through static traffic.  It’s rarely clear cut.  I’d put the onus on the cyclist to anticipate – they’re the most at risk – and they can’t rely on anyone else to look out for them.

The London Mayor is going to drop £770 million on cycling over the next 5 years to make cycling a “safe and obvious choice for Londoners or all ages and backgrounds”. That’s £17 per Londoner (whether they want £17 to get them cycling or not!)

http://www.standard.co.uk/news/london/sadiq-khan-announces-770-cash-injection-for-london-cycling-infrastructure-a3412221.html

This will buy new segregated cycle superhighways, extensions to existing cycle superhighways and mini-Holland schemes in the suburbs.

Car drivers and the Daily Mail are no doubt in outrage – why are cyclists so indulged? But put this in context: its only 5.5% of total TFL budget.  Cars, Trains, Buses, Underground are still hoovering up the lions share.

What’s the solution? Segregation is great (of bikes and vehicles) until the segregation ends, then chaos breaks out. Cyclists become complacent, forget that the risk factor has just turned up.  Cars have forgotten that they’re sharing the road with cyclists and have a duty of care (NB. a cyclist is a real live person (just on a bike)).

The solution: cyclists need to be controlled and drivers need to be educated – the best way is to get drivers on a bike.  Which will only happen if they are incentivised to do so. How? Penalise them?  That won’t help. Make it safe? We’ve tried that.  Make it easy?  Easier said than done.

What about paying them?

Smartphone technology could make a carbon offset scheme work.  What about £10 of your road tax for every 100 city miles cycled? (Paid for by: VAT on bike sales, decreased NHS costs from a fitter, healthier population and reduction in pollution/respiratory related illnesses).

Surely it’s worth a try.

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how dare you try and save my life?

how dare you try and save my life?

Good Press / Bad Press cycling and cyclists are rarely out of the news. One day it’s an Olympic Gold Rush. The next TUE shame.  Cycling sells newspapers and generates clicks.  Even an advert about cycling safety makes the headlines.  For all the wrong reasons.

Think! (that unspeakable road safety advert)

Cyclists hated it because it patronisingly blamed cyclists (that was lost on me). Non-cyclists hated cyclists for hating the advert trying to save their lives.  It also reminded non-cyclists that they had to share the road with cyclists which made them hate it too (and probably hate cyclists more than they already did).  The media loved it, it filled a slow news day and gave them the opportunity to further fuel the cyclists v non-cyclists feud that sells newspapers and generates clicks (see what’s going on here?).  When did the simple act of riding a bicycle become so hateful?

I liked it. There I’ve said it. I didn’t feel persecuted, victimised, ridiculed or shamed. I liked the fact that someone somewhere was looking out for me. That they had spent a large amount of the Department of Transport’s funds on making an advert to highlight cycle-safety. Let’s face it if it been just another dull public safety advert we’d all have ignored it.

As I cycled to work and thought about squeezing up the inside of a Tipper Truck to gain 10 maybe 20 valuable seconds on my commute (and get to my desk quicker?!) I thought about that advert.  Instead, with it’s hard hitting images at the forefront of my mind, I passed to the right of the big scary truck into the oncoming traffic!  At least I would make eye contact with the vehicle that wiped me out.

I’m hoping that other cyclists, whether they’re still grinding their teeth in patronised fury or not, thought about the advert too. Maybe the driver of the Tipper Truck thought about it.  He doesn’t want to live with killing a cyclist for the rest of his life, or worse lose his job.

(Am I the only person out there who rides a bike, drives a car and walks?)